It basically means maintaining a clutter-free, distraction-free, and easy-to-use user interface. They bear so little weight in ranking websites that Google’s John Mueller said they are overrated in SEO and that people shouldn’t worry about them. On-page SEO and off-page SEO are basically two sides of the same coin. SEO is most effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings. If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

Start growing your revenue with on-page SEO services

• That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages.
• In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.
• The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights.
• Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble.

This tool will identify any issues with your on-page SEO in order to increase organic traffic to your website. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. Search engines view Off-Page SEO signals, like backlinks and social engagement, as indicators of a website’s authority and relevance. This blog will explain both in detail and how they complement each other for better rankings. You can either straight up copy these keywords into a spreadsheet.

What is NOT the main purpose of structured data?

You can describe many types SEO Anomaly of content with structured data, such as articles, recipes, events, products, reviews, videos, etc. Some rich snippet types are only available to pages that use this markup. Image alt text helps search engines understand and index images properly. It’s also imperative for users with screen readers because it improves the image’s readability. On-page SEO focuses on optimizing factors directly on your website.

Title tags appear in search engine results pages (SERPs) and should accurately describe the content of the page. Meta descriptions, on the other hand, provide a brief summary of the page’s content and should entice users to click through. When optimizing title tags and meta descriptions, it’s essential to include your target keyword and make sure they are descriptive, concise, and compelling. Optimizing URLs and internal links is essential for improving your website’s crawlability and user experience. URLs should be descriptive, concise, and include your target keyword. Internal links, on the other hand, help search engine crawlers navigate your website and understand the hierarchy of your content.

Content Refreshing

If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites. Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.

That said, by taking care of technical SEO, you can start having faster results as you enjoy more visitors to your newly-optimized website. Our SEO audit services help uncover the strengths and weaknesses of your website, helping you identify any areas of improvement. A thorough SEO audit includes the most important ranking factors, including on and off-page.

The most effective internal links are links to related content—with descriptive anchor text. Readers are more likely to click on them, and search engines will be able to decipher them easily too. Another under-appreciated on-page SEO best practice is internal linking.